Prospeed GS610 Named Official Brake Fluid ALMS - ZR-1 Net Registry Forums

gaijin · 12-11-2004

Prospeed GS610 Named Official Brake Fluid of the American Le Mans Series ALMS

ALMS Story 12-10-2004

Braselton, GA - Prospeed GS610 Maximum Performance Brake Fluid, a revolutionary new product from Prospeed Motorsport, LLC. Has been named the Official Brake Fluid of the American Le Mans Series. The announcement was made at the Performance Racing Industry (PRI) trade show in Indianapolis.

One of the newest and toughest brake fluids in the world, Prospeed GS610 is a completely new and proprietary formulation that makes it the most extreme performance brake fluid available. Created specifically to exceed the performance needs of all racing applications, including carbon brakes, the performance characteristics of GS610 also make it a desirable choice for amateur racers as well as owners of sports cars and high-performance cars. Its development required more than three years of extensive research and testing, including usage by a Formula One racing team in competition.

"This is the first of what will be a series of announcements of new corporate marketing partners for the American Le Mans Series," said Scott Atherton, President and CEO of the ALMS. "Some of the most exciting action in sports car racing is seen when drivers try to â€˜out-brake' each other in passing zones on race tracks, so the participation of a high-performance brake fluid in our series is a perfect fit. It is well documented that endurance sports car racing is the ultimate test of man and machine. The fact that GS610 is joining the American Le Mans Series places this product into a category that is unmatched by its competition. We enthusiastically welcome Prospeed GS610 and look forward to a long and mutually beneficial relationship."

"We are thrilled to be a part of this country's premier sports car racing series," said Michael G. Wachholz, Principal of Prospeed Motorsport, LLC. "This is one of several marketing partnerships that will highlight this new maximum performance brake fluid for racers and automotive enthusiasts alike. It is an incredible opportunity that serves as an early step to becoming a major participant in motorsports. We are looking forward to our new relationship with the American Le Mans Series and becoming an integral part of the series for years to come."

As part of a $730,000.00 multi-year marketing agreement, Prospeed Motorsport LLC., and Prospeed GS610 Maximum Performance Brake Fluid will sponsor contingency awards as well as other promotional events at all American Le Mans Series races. In addition, Prospeed GS610 will highlight its relationship with the ALMS in its international marketing and advertising campaigns.

The 2005 season for the ALMS begins with the 53rd annual Mobil 1 Twelve Hours of Sebring at Sebring (Fla.) International Raceway March 16-19.

About the American Le Mans Series

The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions, open paddock, fan forum, tech talks and many other innovative activities designed to provide unprecedented access for fans. All events are on television in the United States. Well-known automotive brand names such as Aston Martin, Audi, Corvette, Dodge, Ferrari, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA). For more information please visit www.americanlemans.com.

About Prospeed GS610 Maximum Performance Brake Fluid

Prospeed Motorsport LLC., is the exclusive producer of Prospeed GS610 Maximum Performance Brake Fluid. As the newest and highest performance brake fluid available, its 610Â° F (321Â° C) boiling point exceeds the boiling temperature of all competitors. Prospeed GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required or desired. Prospeed GS610 Maximum Performance Brake Fluid DOT 4 brake fluid exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. Prospeed GS610 Maximum Performance Brake Fluid is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.GS610.com.

12-11-2004	#1
gaijin Join Date: Jun 2004 Location: Road Atlanta Posts: 371	Prospeed GS610 Named Official Brake Fluid ALMS Prospeed GS610 Named Official Brake Fluid of the American Le Mans Series ALMS ALMS Story 12-10-2004 Braselton, GA - Prospeed GS610 Maximum Performance Brake Fluid, a revolutionary new product from Prospeed Motorsport, LLC. Has been named the Official Brake Fluid of the American Le Mans Series. The announcement was made at the Performance Racing Industry (PRI) trade show in Indianapolis. One of the newest and toughest brake fluids in the world, Prospeed GS610 is a completely new and proprietary formulation that makes it the most extreme performance brake fluid available. Created specifically to exceed the performance needs of all racing applications, including carbon brakes, the performance characteristics of GS610 also make it a desirable choice for amateur racers as well as owners of sports cars and high-performance cars. Its development required more than three years of extensive research and testing, including usage by a Formula One racing team in competition. "This is the first of what will be a series of announcements of new corporate marketing partners for the American Le Mans Series," said Scott Atherton, President and CEO of the ALMS. "Some of the most exciting action in sports car racing is seen when drivers try to â€˜out-brake' each other in passing zones on race tracks, so the participation of a high-performance brake fluid in our series is a perfect fit. It is well documented that endurance sports car racing is the ultimate test of man and machine. The fact that GS610 is joining the American Le Mans Series places this product into a category that is unmatched by its competition. We enthusiastically welcome Prospeed GS610 and look forward to a long and mutually beneficial relationship." "We are thrilled to be a part of this country's premier sports car racing series," said Michael G. Wachholz, Principal of Prospeed Motorsport, LLC. "This is one of several marketing partnerships that will highlight this new maximum performance brake fluid for racers and automotive enthusiasts alike. It is an incredible opportunity that serves as an early step to becoming a major participant in motorsports. We are looking forward to our new relationship with the American Le Mans Series and becoming an integral part of the series for years to come." As part of a $730,000.00 multi-year marketing agreement, Prospeed Motorsport LLC., and Prospeed GS610 Maximum Performance Brake Fluid will sponsor contingency awards as well as other promotional events at all American Le Mans Series races. In addition, Prospeed GS610 will highlight its relationship with the ALMS in its international marketing and advertising campaigns. The 2005 season for the ALMS begins with the 53rd annual Mobil 1 Twelve Hours of Sebring at Sebring (Fla.) International Raceway March 16-19. About the American Le Mans Series The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions, open paddock, fan forum, tech talks and many other innovative activities designed to provide unprecedented access for fans. All events are on television in the United States. Well-known automotive brand names such as Aston Martin, Audi, Corvette, Dodge, Ferrari, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA). For more information please visit www.americanlemans.com. About Prospeed GS610 Maximum Performance Brake Fluid Prospeed Motorsport LLC., is the exclusive producer of Prospeed GS610 Maximum Performance Brake Fluid. As the newest and highest performance brake fluid available, its 610Â° F (321Â° C) boiling point exceeds the boiling temperature of all competitors. Prospeed GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required or desired. Prospeed GS610 Maximum Performance Brake Fluid DOT 4 brake fluid exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. Prospeed GS610 Maximum Performance Brake Fluid is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.GS610.com.