TV Exposure Excels for ALMS Sponsors - ZR-1 Net Registry Forums

gaijin · 01-03-2005

TV Exposure Excels for ALMS Sponsors - Nearly $100 Million and Counting

Braselton, Ga. - The American Le Mans Series proved to be one of the best associations in motorsports in 2004 according to recent Joyce Julius reports. Nearly 600 team, series, event and associate sponsors received mention and recognition via ALMS' comprehensive television package, totaling $98,577,050 million.

Porsche led the way with nearly $9.5 million in documented exposure via ALMS television partners CBS, NBC and Speed as the series continued to position itself as not only delivering a high value for sponsors but also becoming the fastest growing race series in America.

While Porsche achieved the pinnacle on the year-end team sponsorship chart, acquiring 6:24.09 for a total of $9,467,875 in television-valued exposure, a total of 22 companies associated with ALMS achieved more than $1 million of mentions. Rounding out the Top Five were Audi ($7,815,775), Michelin ($5,140,725), Corvette ($4,275.550) and ADT Security Services ($4,113,650).

The Top 25 team, associate, series and event sponsors in ALMS's nine (9) races garnered $79,385,675 of exposure versus $14,994,350 for Champ Car's 14 events and a mere $7,058,055 for Grand Am's 12 events.

In addition, ALMS' network television ratings were 25% higher than IRL's network ratings (excluding the Indy 500). The Grand Am and Champ Car series have no events on network television. Cable ratings for ALMS were 50% higher than IRL's and Champ Car's cable ratings and 300% higher than Grand Am's telecasts.

About the American Le Mans Series

The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions, open paddock, fan forum, tech talks and many other innovative activities designed to provide unprecedented access for fans. All events are on television in the United States. Well-known automotive brand names such as Aston Martin, Audi, Corvette, Dodge, Ferrari, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA). For more information please visit www.americanlemans.com.

01-03-2005	#1
gaijin Join Date: Jun 2004 Location: Road Atlanta Posts: 371	TV Exposure Excels for ALMS Sponsors TV Exposure Excels for ALMS Sponsors - Nearly $100 Million and Counting Braselton, Ga. - The American Le Mans Series proved to be one of the best associations in motorsports in 2004 according to recent Joyce Julius reports. Nearly 600 team, series, event and associate sponsors received mention and recognition via ALMS' comprehensive television package, totaling $98,577,050 million. Porsche led the way with nearly $9.5 million in documented exposure via ALMS television partners CBS, NBC and Speed as the series continued to position itself as not only delivering a high value for sponsors but also becoming the fastest growing race series in America. While Porsche achieved the pinnacle on the year-end team sponsorship chart, acquiring 6:24.09 for a total of $9,467,875 in television-valued exposure, a total of 22 companies associated with ALMS achieved more than $1 million of mentions. Rounding out the Top Five were Audi ($7,815,775), Michelin ($5,140,725), Corvette ($4,275.550) and ADT Security Services ($4,113,650). The Top 25 team, associate, series and event sponsors in ALMS's nine (9) races garnered $79,385,675 of exposure versus $14,994,350 for Champ Car's 14 events and a mere $7,058,055 for Grand Am's 12 events. In addition, ALMS' network television ratings were 25% higher than IRL's network ratings (excluding the Indy 500). The Grand Am and Champ Car series have no events on network television. Cable ratings for ALMS were 50% higher than IRL's and Champ Car's cable ratings and 300% higher than Grand Am's telecasts. About the American Le Mans Series The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions, open paddock, fan forum, tech talks and many other innovative activities designed to provide unprecedented access for fans. All events are on television in the United States. Well-known automotive brand names such as Aston Martin, Audi, Corvette, Dodge, Ferrari, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA). For more information please visit www.americanlemans.com.

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