02-22-2013 | #21 |
Join Date: Dec 2012
Location: Chester, Virginia
Posts: 457
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Re: Bull Run
The net result of the asian capacity increase in car making is that virtually all cars work very well nowadays. Personally....either investment in ten yrears might have similar r.o.I. you need both and I am not qualified to set anyones ad budget....all I know is you cant spend zero and from where the industry is there is still too much capacity so swaying people to your product is also importtant. Is this the best way? Beats me but it is one of the ways. Most marketing today is push marketing rather than pull marketing so quality thru r and d is insufficient, need some but is it enough? Not by itself. If that is a ten year deal with the biggest sports franchise on the plsnet...man uted worth $3, 000, 000, 000 who is to say that annually is bad? I dont know tho it seems a lot to me
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Lance Pearson Chester, Virginia [COLOR=red][I]'76 L48 four speed[/I][/COLOR] [COLOR=red][I]'91 ZR-1 #00682[/I][/COLOR] Net Registry #1461 |
02-22-2013 | #22 |
Join Date: Sep 2012
Location: Rockwall, Tx
Posts: 1,510
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Re: Bull Run
Develop your product line, develop your product line, develop your product line and you end up making the best product possible. Then sales will not be an issue. I'm not saying spend $0 on sponsorships. Of course not. But, that much on 1 sponsorship makes no sense. At least to me it doesn't.
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_________________ 1994 AB/Grey #141 430 RWHP/392 RWTQ FBI Lyposuction / Secondaries relieved of duty / SW Long Tube Headers / Corsa Exhaust / FIC SS Injectors / MSD Coils / Lightweight Pulleys / Corey tuned B & M Shifter / Aluminum Flywheel / Samco Hoses / Shelby Series One's / C4 No Flex Frame Stiffener BBC - Bling By Carter: Custom ZR-1 Center Caps / Custom Plenum Plate / Air Box Knobs / TB Cover / Oil Filter Cover |
02-22-2013 | #23 |
Join Date: Dec 2012
Location: Chester, Virginia
Posts: 457
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Re: Bull Run
FV, as I said, it seems a lot to me as well. Selling about 13,000 cars a year is maybe a billion dollar stream of income....so dumping that much divided by the time of the sponsorship per year into it seems heavy to me but GM tends to look at Corvette as their flagship and Marque and may be spending a bunch on that one thing since they cut way back everywhere else...don't think they did super bowl ads, etc. As someone else said, ad money is always second guessable and the ad guy has been replaced to it may just be a bad buy of ad according to the current crop. It seems to me like you to be too much for that one thing but I don't really know their thought process. I do hope they have one.....and there's the worry!
Have a great day. I'm frustrated as I screwed my face replacement on my bose radio head up yesterday...far more important to me right now! LOL.
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Lance Pearson Chester, Virginia [COLOR=red][I]'76 L48 four speed[/I][/COLOR] [COLOR=red][I]'91 ZR-1 #00682[/I][/COLOR] Net Registry #1461 |
02-22-2013 | #24 |
Join Date: Apr 2012
Location: TEXAS
Posts: 171
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Re: Bull Run
June 1st -7th is the same week for the Hot Rod Power Tour. I will be on that
Looks like our paths will almost cross. Ft. Worth, Texas to North Carolina.
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1966 Mustang GT tribute 1988 Callaway Twin Turbo Aerobody (FOR SALE pm me for more info) 1991 Callaway CR1 SuperNatural 475 Aerobody 1992 Callaway SuperNatural 435 Aerobody (sold) For Sale: |
02-22-2013 | #25 |
Join Date: Sep 2012
Location: Rockwall, Tx
Posts: 1,510
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Re: Bull Run
Frank, I was going to ask you if you were going to do the Power Tour. Are you taking it all the way to NC? I was thinking of doing the leg to Little Rock and then hanging out there for a couple of days. Depends on a couple of other trips I've got planned.
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_________________ 1994 AB/Grey #141 430 RWHP/392 RWTQ FBI Lyposuction / Secondaries relieved of duty / SW Long Tube Headers / Corsa Exhaust / FIC SS Injectors / MSD Coils / Lightweight Pulleys / Corey tuned B & M Shifter / Aluminum Flywheel / Samco Hoses / Shelby Series One's / C4 No Flex Frame Stiffener BBC - Bling By Carter: Custom ZR-1 Center Caps / Custom Plenum Plate / Air Box Knobs / TB Cover / Oil Filter Cover |
02-22-2013 | #26 |
Join Date: Jun 2005
Location: pittsburgh
Posts: 4,632
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Re: Bull Run
the vette has been dying since the mid 70s....still here
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It's not the car, it's the people - Doug Johnson 90 r/r "KEYS ON" nick named "T.L.B" |
02-22-2013 | #27 |
Join Date: Apr 2012
Location: TEXAS
Posts: 171
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Re: Bull Run
As it stands now, I will be going the full distance in my 66 Mustang. Should be a blast.
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1966 Mustang GT tribute 1988 Callaway Twin Turbo Aerobody (FOR SALE pm me for more info) 1991 Callaway CR1 SuperNatural 475 Aerobody 1992 Callaway SuperNatural 435 Aerobody (sold) For Sale: |
02-22-2013 | #28 |
Join Date: May 2011
Location: Sydney, Australia
Posts: 2,479
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Re: Bull Run
I think We should start planning a power tour 2016 event.
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Robert J. DeMarco [SIGPIC][/SIGPIC] [COLOR=blue]G[/COLOR][COLOR=red]rand[/COLOR] [COLOR=blue]S[/COLOR][COLOR=red]port[/COLOR] Registry Lifetime Member NCM Lifetime Member #2655 Pacecar Registry Member [COLOR=red]ZOOM Charter Member - ZR-1 Owners of Michigan[/COLOR] [COLOR=plum][I]ZR-1[/I] Registry member since 2012 [/COLOR] [COLOR=black]1990 LPE "368" Aerobody ZR-1, Last ZR-1 built by John[/COLOR] 1991 Callaway Aerobody ZR-1, DRM 500 1991 Shinoda Aerobody Spyder, 1998 Pace Car |
02-22-2013 | #29 |
Join Date: Dec 2012
Location: Chester, Virginia
Posts: 457
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Re: Bull Run
sales in the 70's: 40,000 a year...now? 12,000 or so....that's not healthy or growth.
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Lance Pearson Chester, Virginia [COLOR=red][I]'76 L48 four speed[/I][/COLOR] [COLOR=red][I]'91 ZR-1 #00682[/I][/COLOR] Net Registry #1461 |
02-23-2013 | #30 |
Join Date: Apr 2012
Location: TEXAS
Posts: 171
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Re: Bull Run
Let's do it. I'm up for any time I can get out, hang with buddies and see some of the less travelled roads.
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1966 Mustang GT tribute 1988 Callaway Twin Turbo Aerobody (FOR SALE pm me for more info) 1991 Callaway CR1 SuperNatural 475 Aerobody 1992 Callaway SuperNatural 435 Aerobody (sold) For Sale: |
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