What's the Value of Heritage? - ZR-1 Net Registry Forums

bb62 · 01-07-2009

Iâ€™m going to disagree with the thoughts here that this collection should not be sold. If anything, most of these vehicles should have been sold a long time ago. Consider the following:

If visibility is a priority in maintaining customer interest in the brand, then this heritage collection is a failure in that it was rarely seen by the public. Even a recent article by AutoBlog titled their piece, â€œGeneral Motors Heritage Collection: An amazing collection few will ever see!â€ Putting these cars out in the public eye will like bring more visibility than where they currently reside.

For the fear that these cars will disappear by being hidden in private collections, this fear is overblown. Most of the famous GM vehicles out in public ownership actually vie for time in the public eye rather than escape from it. These owners want the vehicles to be known, if anything to enhance the value of their investment.

Continuing on the prior line of thought, the most famous and valuable of Corvettes are already â€œin the public domainâ€ so to speak. All five of the 1963 Grand Sports (easily worth about $5 million EACH) are privately owned. The oldest Corvette 1953 â€œ0003â€ is privately owned as is the original prototype. The 1967 L88 LeMans Corvette is privately owned. This could be the most valuable production Corvette of all. The 1969 ZL-1 Corvettes are privately owned.

Of the Corvettes to be sold, they seem to fall in the following categories:

Pace Cars
Engineering exercises
Styling exercises
First Builds

Thus, of those being sold, many are ordinary cars while those that have the potential to be considered special (and I say potential because the fact that they have been locked up out of the public eye has LESSENED their historical value by not being well known) will be enhanced by increased visability.

01-07-2009	#8
bb62 Join Date: Oct 2008 Location: Michigan Posts: 129	Re: What's the Value of Heritage? Iâ€™m going to disagree with the thoughts here that this collection should not be sold. If anything, most of these vehicles should have been sold a long time ago. Consider the following: If visibility is a priority in maintaining customer interest in the brand, then this heritage collection is a failure in that it was rarely seen by the public. Even a recent article by AutoBlog titled their piece, â€œGeneral Motors Heritage Collection: An amazing collection few will ever see!â€ Putting these cars out in the public eye will like bring more visibility than where they currently reside. For the fear that these cars will disappear by being hidden in private collections, this fear is overblown. Most of the famous GM vehicles out in public ownership actually vie for time in the public eye rather than escape from it. These owners want the vehicles to be known, if anything to enhance the value of their investment. Continuing on the prior line of thought, the most famous and valuable of Corvettes are already â€œin the public domainâ€ so to speak. All five of the 1963 Grand Sports (easily worth about $5 million EACH) are privately owned. The oldest Corvette 1953 â€œ0003â€ is privately owned as is the original prototype. The 1967 L88 LeMans Corvette is privately owned. This could be the most valuable production Corvette of all. The 1969 ZL-1 Corvettes are privately owned. Of the Corvettes to be sold, they seem to fall in the following categories: Pace Cars Engineering exercises Styling exercises First Builds Thus, of those being sold, many are ordinary cars while those that have the potential to be considered special (and I say potential because the fact that they have been locked up out of the public eye has LESSENED their historical value by not being well known) will be enhanced by increased visability.