Bull Run

[LancePearson]

The net result of the asian capacity increase in car making is that virtually all cars work very well nowadays. Personally....either investment in ten yrears might have similar r.o.I. you need both and I am not qualified to set anyones ad budget....all I know is you cant spend zero and from where the industry is there is still too much capacity so swaying people to your product is also importtant. Is this the best way? Beats me but it is one of the ways. Most marketing today is push marketing rather than pull marketing so quality thru r and d is insufficient, need some but is it enough? Not by itself. If that is a ten year deal with the biggest sports franchise on the plsnet...man uted worth $3, 000, 000, 000 who is to say that annually is bad? I dont know tho it seems a lot to me